Tamara Jones

Founder & CEO at Made by Yoke


Tamara is a growth strategist, board advisor, and 3x entrepreneur helping founders unlock their full growth potential. As founder of the growth agency, Holistic Design Group, she guides startups through brand positioning, go-to-market entry, product-market fit, and capital readiness. She's guided 21 brands, including her own, to raise $18 Million in pre-Seed to Series A venture capital funding. Previously, Tamara founded Made by Yoke, a CPG brand she grew into 25k retail doors in the first three years in business driving YoY seven-figure growth. Before entrepreneurship, she ran product development teams at Fortune 500 companies like HBO, Sony, and Gap Inc.


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